I had the task of coming up with a marketing slogan and materials to promote the semester's recruitment season. As a business technology fraternity, I emphasized the impact that the community has on career and social-related pursuits with the message 'Invest in Your Future.'

For the slogan, I chose to subtly include the greek letters to further associate the message with the organization. I chose a muted and cool color scheme to reflect Boston's exit from the cold winters into spring, while simultaneously upholding the professional values of the organization. For contrast, I used a photo of the Boston cityscape, which typically has warmer tones in the red bricks and lights.

completion date
January 15, 2020
3 weeks
adobe illustrator
final product
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