I had the task of coming up with a marketing slogan and materials to promote the semester's recruitment season. As a business technology fraternity, I emphasized the impact that the community has on career and social-related pursuits with the message 'Invest in Your Future.'
For the slogan, I chose to subtly include the greek letters to further associate the message with the organization. I chose a muted and cool color scheme to reflect Boston's exit from the cold winters into spring, while simultaneously upholding the professional values of the organization. For contrast, I used a photo of the Boston cityscape, which typically has warmer tones in the red bricks and lights.
