As the head marketing chair for ENGGOV, I wanted National Engineering Week advertising to center around the theme for the year: sustainability. After deciding on the 'Green Week' slogan, I wanted the designs to subtly reflect the mission to have students live more sustainable lives.

For the main slogan, I chose to use a combination of outlines and bold fonts to allow viewers to reference the new theme for the national celebration. In the logo, I included arrows typically associated with sustainability into the type to emphasize our partnership with Sustainability@BU.

Additionally, due to the large number of events, I chose to use a calendar-based design to make it easier for students to plan ahead.

completion date
March 21, 2020
3 weeks
adobe indesign
final product
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