As the head marketing chair for ENGGOV, I wanted National Engineering Week advertising to center around the theme for the year: sustainability. After deciding on the 'Green Week' slogan, I wanted the designs to subtly reflect the mission to have students live more sustainable lives.
For the main slogan, I chose to use a combination of outlines and bold fonts to allow viewers to reference the new theme for the national celebration. In the logo, I included arrows typically associated with sustainability into the type to emphasize our partnership with Sustainability@BU.
Additionally, due to the large number of events, I chose to use a calendar-based design to make it easier for students to plan ahead.